About
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I had the opportunity to work closely with this Alla and can confidently highlight her strong self-organization, creativity, and ability to consistently bring work to completion. She is highly effective at uncovering meaningful user insights and translating them into design decisions that positively impact the end user. A reliable professional who combines structured thinking with genuine creative depth. It was a pleasure to cooperate with you!
Max Rybalko
Raiffeisen Bank
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I had the pleasure of working with Alla for the past two years on our design team. Throughout this time, she consistently demonstrated herself as a hard-working, motivated, ambitious, charismatic, and reliable professional. Her confidence, dependability, and excellent communication skills allowed her to successfully achieve team goals and OKRs. Moreover, she became a true role model for younger colleagues, actively mentoring and helping them grow into strong professionals. Alla led research and design in two key business areas: • Private Individuals (PI) – focused on mobile application development • Private Entrepreneurs / Corporate (PE/Corp) – focused on business banking web and mobile solutions. One notable example is her work on the Multi client feature for business banking. Her contribution included organising and executing both qualitative and quantitative research, creating CJMs and Service Blueprints, and guiding the team toward a user-centered solution. Alla is a reliable, insightful, and inspiring teammate. Any team would be lucky to have her!
Andriy Hryzhbovskyi
Raiffeisen Bank
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I worked with Alla on several full-cycle research projects. She has strong expertise in both qualitative and quantitative methods, builds teams effectively, and manages all aspects from tool development to stakeholder communication and contractor coordination. Her analytical reports are clear, actionable, and consistently support business decisions.
Kateryna Yakushenko
Raiffeisen Bank
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Alla is a very experienced and capable UX professional who communicates her knowledge and expertise in a friendly and open manner and always with clear and helpful examples. She advised and guided us on several system design and implementation projects at Lancaster University resulting in solutions that were designed and built to meet actual users’ needs. I found her methods and approaches really interesting and productive and would readily recommend Alla to any team wanting to put users at the heart of solution design.
Carl Mead
Lancaster University
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Alla led the design lifecycle, particularly in critical areas of user research, prototyping, usability testing sessions and presenting decisions for the team. During this time Lancaster University was partnered with KPMG to introduce ‘Enterprise Architecture’ to the Information Systems Services division, and consistency in design was the bedrock of this approach. A key university system is Moodle (the Learning Management System); it is used by all students on a near daily basis and was the focal point of much of the student feedback from the Student Digital Experience project. We focused on this product to develop a consistent template for all students across the campus and took this design process to the stage of developing requirements for the IT build team to work on. We are very excited about the development of this template, the impact it will have on approximately 15.000 students and the methodology that Alla pioneered to make it centred on the users’ needs.
Dr Phil Tubman
Lancaster University
Product Design -
Design Strategy -
Management